Nike Football: Ignite
Client: Nike
Agency: AKQA San Francisco
Technologies: Flash AS3, JS (hybrid)
Description:
Using players like Cesc Fabregas, Robbie Keane, Robinho and Ronaldinho, the Nike Football Ignite campaign offer fans a way to train like the pros at home.
My role:
Lead Creative Developer, mainly responsible for developing a reusable framework for four individual "magazine" issues of Ignite, spanning over four months. Features in the framework are dynamic loading of assets/components (video players, product features and such), localizable loading of configuration/copy XML, localizable font management and tracking. Due to the insane height of the site, the content is browser scrollable from within Flash (using JS). Apart from the framework I also did video component development. Site localized in 10 languages including Japanese, Korean, Thai and Vietnamese.
Additional credits:
Component development: Derek Rudd
Link:
Nike Football: ManU Asia Tour
Agency: AKQA San Francisco
Technologies: Flash AS3, JS (hybrid)
Description:
Using players like Cesc Fabregas, Robbie Keane, Robinho and Ronaldinho, the Nike Football Ignite campaign offer fans a way to train like the pros at home.
My role:
Lead Creative Developer, mainly responsible for developing a reusable framework for four individual "magazine" issues of Ignite, spanning over four months. Features in the framework are dynamic loading of assets/components (video players, product features and such), localizable loading of configuration/copy XML, localizable font management and tracking. Due to the insane height of the site, the content is browser scrollable from within Flash (using JS). Apart from the framework I also did video component development. Site localized in 10 languages including Japanese, Korean, Thai and Vietnamese.
Additional credits:
Component development: Derek Rudd
Link:
Nike Football: ManU Asia Tour